One design system combining multiple
e-commerce platforms

With melectronics, Do It+Garden, SportXX, Bike World, Micasa, Interio and Migros-Services, the Swiss retailer Migros combines seven specialist stores under one roof. They all have their own online shop, which they manage autonomously. In 2016, Migros decided to consolidate the specialist store systems technologically. Dreipol GmbH was commissioned to deliver the design concept for this consolidation and to optimize the digital shopping experience. The technical implementation was handled by the Austrian-based Netconomy. During six months as an intern at Dreipol, I had the chance to be a part of the design process and gain insights into such a multi-layered, complex process.
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