At the first Design Marathon in Switzerland interdisciplinary teams were competing for the Designathon Award. The teams had 48 hours to create a design. The topic «New Work» accompanied the participants through the event. At the end of the event an independent jury evaluated the projects on the basis of a 60 seconds pitch of each team. Martin Dušek was in the organization committee, but mostly responsible for the corporate identity and web development. The result are design principles that play with the first and last letters of the Designathon brand: D–N. In between there is a red thread, which one knows from visualizations of design processes. The CI offers a great way of playing on static print as well as on digital media. The Designathon 2017 and 2019 show that the CI set a great frame, which also allows a contemporary appearance for upcoming years.
‍